Ontario marketing campaign seeded Ineternet with ‘conversations’ promoting coal, nuclear via Ottawa Citizen

A bold labour union offensive targeting the environmental policies of the Ontario government is being driven largely by a sophisticated marketing campaign that has planted comments to “create online conversations” promoting coal, nuclear and other power options.

The marketing has involved professional bloggers working for M THIRTY, a Toronto-based communications firm, who actively use social media websites such as Facebook or Twitter to simulate or kick-start online conversations with a consistent message promoting the views of their clients.

In this case, the Ontario Power Workers’ Union bankrolled the campaign during the current provincial election to highlight its opposition to the green plan of Dalton McGuinty’s Liberal government, through specially crafted blogs and online social media messages from people who did not always clearly identify themselves as employees of M THIRTY.

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