The Wellcome Collection in London explores connections between medicine, life and art through both physical and digital exhibitions. Mindcraft is a new Digital Story that explores a century of madness, murder and mental healing, from the arrival in Paris of Franz Anton Mesmer with his theories of ‘animal magnetism’ to the therapeutic power of hypnotism used by Freud. Through an immersive scrolling interface including image galleries, video, and interactives, the Wellcome Collection asks who really is in control of their own mind, and where does the mind’s power to harm or heal end?