John Baldessari: Your Name in Lights

Iconic American conceptual artist John Baldessari is looking for people who want their name in lights, but just for 15 glittering seconds.

Your Name in Lights reflects the changing cult of celebrity in modern society and recalls Andy Warhol’s prediction that in the future everyone will have their 15 minutes of fame. Drawing on imagery from Broadway theatre displays and Hollywood films, this ambitious new work will involve more than 100,000 participants.

Via Sydney Festival 2011. The Holland Festival and the Stedelijk Museum jointly present the new installation of this interactive artwork at Museumplein, Amsterdam from June 1 to 26, 2011. Register here and your name will appear in lights!