Exhibitions Museums

Brooklyn Museum Explores Audience Reactions to Works of Art

The Brooklyn Museum’s project Split Second aims to explore how an audience’s initial reaction to a work of art is affected by various factors. It begins with an online, interactive experiment and will culminate in a small installation of Indian paintings from the permanent collection.

Split Second begins with a three-part activity that explores the Museum’s collection of Indian paintings… The first stage explores split-second reactions… Next, participants will be asked to write in their own words about a painting before rating its appeal on a scale. In the third phase, participants will be asked to rate a work of art after being given unlimited time to view it alongside a typical interpretive text. Each part of the exercise aims to examine how a different type of information—or a lack thereof—might affect a person’s reaction to a work of art.

The installation will open on the museum’s second floor on July 13, 2011. To participate, visit the Split Second website.

By arybin

Assistant Director, Visual Resources Collection, University of Chicago
THATCamp Organizer