The Effect of Color, Off Book, PBS


Off Book is a web-exclusive series from PBS that “explores cutting edge arts and the artists that make it.” Each episode is less than 10-minutes long and discusses a variety of topics pertaining to art, design, and culture such as tattoos, web design, or viral videos.

The Effect of Color is one of their most recent episodes:

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.