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A total of 78,680 visitors from outside Japan stayed the night in the prefecture between January and October last year, exceeding 77,890 for the same period in 2010, according to preliminary figures.
While the figure for 2010 rose to 87,000 when those who stayed in Fukushima Prefecture in November and December are included, the annual number for 2017 could surpass that for 2010.
An official of the tourism planning section of the tourism ministry’s Tohoku District Transport Bureau said behind the growing number of guests to the region is the prefectural government’s aggressive efforts to present tourist information to Thailand, Taiwan and Vietnam through Facebook and other social networking websites.
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While the guest numbers for September rose from 3,580 in 2016 to 6,600 in 2017, most of the people who visited Fukushima Prefecture during the period were Thai and Taiwanese, the officials said.
The number of foreigners who stayed in the prefecture dropped by 70 percent in 2011, compared with a year earlier.
But the guest number for 2016 was only less than 20 percent lower than in 2010.
Read more at Foreign lodgers in Fukushima return to pre-disaster level
