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Giuliani Ads to Promote Safety of Indian Pt. via The New York Times

The operator of the Indian Point nuclear power complex has hired former Mayor Rudolph W. Giuliani to vouch for the plant’s safety in a new advertising campaign scheduled to begin next week.

The campaign will include advertisements on cable television and in newspapers, a spokesman for the company, the Entergy Corporation, said Wednesday.

Entergy is seeking to renew its operating licenses for the two reactors at Indian Point, on the Hudson River in Buchanan, N.Y., and the advertising campaign is the company’s highest-profile effort to buttress its public image during a politically volatile period that is critical to Indian Point’s future.

Entergy has contended with public unease after the tsunami in March that led to a reactor meltdown in Japan, as well as steady criticism from Gov. Andrew M. Cuomo. The governor, a longtime opponent of Indian Point, has repeatedly called for the plant — about 35 miles from Midtown Manhattan — to be shut down, because of safety concerns.

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By norma field – 2011/10/07

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