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The unnatural state of Japan’s self-restraint via The Japan Times

Immediately after the earthquake and tsunami of March 11, Japanese television started covering the disaster full-time. As things returned to some sort of version of normal, the spaces where commercials were supposed to run were first filled with public service announcements provided by the Ad Council of Japan. These PSAs were produced prior to March 11 and had no direct relationship to the disaster, but the constant rebroadcast of the same dozen spots in between news reports couldn’t help but reflect on the crisis, especially the ones that encouraged empathy for others and more community-mindedness.

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