This Wednesday, March 18th from 9:00am-3:00pm we will be hosting the second annual “Meet the Press” event at Little Black Pearl. For registered guests here is the agenda.
9:00 Doors open, registration check-in, continental breakfast served
9:25 Welcome remarks by Joanie Friedman, Coordinator of Southside Arts & Humanities Network
9:30 Keynote address by Thom Clark, President of Community Media Workshop
At registration check-in you will receive a group number (1 or 2).
Group 1 attends “Tell Your Story” from 10:00-11:00 and then “Social Networking” from 11:00-12:00.
Group 2 attends “Social Networking” from 10:00-11:00 and then “Tell Your Story” from 11:00-12:00
Workshop A: Tell Your Story in 2009 led by Thom Clark, President of Community Media Workshop.
It’s not just about getting your name in the news… in fact, it’s not just about the news! Getting out the story you want to tell involves understanding who and how to use communications in the first place: taking a good look at your goals, focusing on specific audiences, and understanding how to develop and deliver a good message. Participants will learn to apply these three ideas at the core of communications strategy and to tell two stories every organization needs to have ready to go: Who Are You? and Why Are You Here? Add stories like these and others to your strategy and you’ll be ready to advance your mission and strengthen your organization.
Thom Clark is co-founder and president of the Community Media Workshop. Since 1989 the non-profit Workshop has trained thousands of organizations in communications strategy and how to use media more effectively.
Workshop B: Social Networking and Technology led by Adam Thurman and Aaron Rester.
In this workshop leaders of arts and culture organizations will learn how to harness the power of social networking (Blogs, Facebook, Twitter, Flickr, MySpace, Ning etc.) to improve an organization’s web presence. Adam Thurman will discuss the role these tools play in overall arts marketing strategy and Aaron Rester will demonstrate how to use these new media tools.
Aaron Rester is the Manager of Electronic Communications at the University of Chicago Law School, and a freelance designer, musician, and web professional. Adam Thurman is the Director of Marketing for Court Theatre and President of Mission Paradox, an organization devoted to using marketing to connect art and audience.
12:00-12:25 Lunch buffet, take seats for panel discussion
12:25 Welcome by Bart Schultz, Director of Civic Knowledge Project
12:30 Welcome remarks from Nora Brooks Blakely, Chocolate Chip Theater Company and Community Steering Committee Member of the Southside Arts & Humanities Network
12:40-1:15 Panel Discussion moderated by Deva Woodly
Panelists include: Deanna Isaacs, Chicago Reader; Natalie Moore, Chicago Public Radio; Kris Vire, Time Out; David Schalliol, Gapers Block; Gabriel Piemonte, Hyde Park Herald; Zondra Hughes, N’DIGO, Schoenly Hixson, Cathy Taylor Public Relations, Inc. (Court Theatre’s PR firm)
1:15-2:00 Panelists join small groups at lunch tables and continue conversation with participants
3:00 Conference closes